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Privacy Policy

PRIVACY POLICY For Living 167 LLC (“Lydia Lane”)

Published: April 23, 2026
Last Updated: April 23, 2026

INTRODUCTION

Welcome to Living 167 (“Lydia Lane”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our content, sign up for our email list, use our free resources, or engage with us across various platforms.

This Privacy Policy applies to Living 167 LLC (“Lydia Lane”) and all related current and future offerings, including:

  • Our website at lydialane.co (built on WordPress.org, hosted by Bluehost, domain registered via Namecheap)
  • Free lead magnets and downloadable resources offered through our website, social media, Etsy, and similar platforms
  • Email list and communications managed through Drip
  • Physical products sold through our Etsy shop and TikTok Shop (including prayer jars, stickers, and other faith-based tools)
  • Social media presence (TikTok, Instagram, YouTube, Facebook)
  • Link-in-bio page hosted on Beacons.ai
  • Automated DM communication via ManyChat (coming soon — Instagram, Facebook, and TikTok)
  • Any future offerings

INFORMATION WE COLLECT

We may collect the following types of information:

  • Personal Details: Name and email address (provided when you opt in to our email list or request a free resource).
  • Technical Data: IP address, browser type, device information, and operating system.
  • Usage Data: How you interact with our content, pages visited, links clicked, and time spent on pages.
  • Social Media Data: When you interact with our content on TikTok, Instagram, YouTube, or Facebook, we may have access to publicly available information such as your username, profile information, and engagement metrics (likes, comments, shares, views).
  • Communication Data: Messages sent through contact forms, direct messages on social media, and email replies.
  • E-Commerce Purchase Information: When you make purchases through our Etsy shop or TikTok Shop, those platforms share order information with us to fulfill your purchase. We do not receive your personal payment details, which are handled directly by those platforms.
  • Affiliate Purchase Information: When you make purchases through our Amazon affiliate or influencer links, Amazon may share commission information with us. We do not receive your personal payment details.
  • User-Generated Content: Comments, reviews, or testimonials you share publicly on social media or in response to our content.
  • Cookie and Consent Data: Your cookie preferences and consent choices, recorded by CookieYes when you visit our website.

HOW WE USE YOUR INFORMATION

We use your information to:

  • Deliver free lead magnets and resources you have requested and opted into
  • Manage your email subscription and send relevant content and updates through Drip
  • Send transactional emails (such as download confirmations and welcome sequences)
  • Fulfill orders placed through our Etsy shop and TikTok Shop
  • Process affiliate commissions from purchases made through our links
  • Respond to your inquiries and provide customer support
  • Improve our content and user experience
  • Market our content, products, and services across platforms including TikTok, Instagram, YouTube, and Facebook
  • Display testimonials and user-generated content on our website or social media with appropriate permissions
  • Analyze usage patterns to enhance our offerings
  • Comply with legal obligations

LAWFUL BASIS FOR PROCESSING YOUR DATA

We will only use your personal data when legally permitted. Below is a description of each type of data we collect, why we process it, and the legal ground we rely on:

  • Personal Details (name, email): Processed to deliver free resources you have requested and to manage your email subscription. Legal basis: Consent — you actively opt in to provide this information.
  • Communication Data (messages, inquiries): Processed to respond to your questions and maintain records of our correspondence. Legal basis: Legitimate interests — it is in our mutual interest to communicate effectively and keep accurate records.
  • Technical Data (IP address, browser, device info): Processed to understand how our content is accessed, to maintain security, and to improve performance. Legal basis: Legitimate interests — to properly administer our platforms and protect against misuse.
  • Usage Data (pages visited, links clicked, time on content): Processed to analyze how people interact with our content and to improve our offerings. Legal basis: Legitimate interests — to grow and improve our business.
  • Social Media Data (usernames, engagement metrics): Processed to understand audience engagement and inform our content strategy. Legal basis: Legitimate interests — to develop and improve our content and marketing.
  • E-Commerce Purchase Information (order data from Etsy and TikTok Shop): Processed to fulfill orders and manage customer relationships. Legal basis: Contract performance — to deliver the products you have purchased.
  • Affiliate Purchase Information (commission data): Processed to track qualifying purchases and earn commissions. Legal basis: Legitimate interests — to operate our affiliate business in accordance with program terms.
  • Cookie Consent Data (via CookieYes): Processed to record and respect your cookie preferences. Legal basis: Legal obligation and legitimate interests — to comply with applicable cookie laws.
  • Marketing Data (email preferences, ad interactions): Processed to send you relevant communications and measure the effectiveness of our marketing. Legal basis: Consent for direct email marketing; legitimate interests for analytics and advertising performance.

We may process your personal data on more than one lawful ground depending on the specific purpose. You may request further information about the specific legal ground we rely on for any particular use by contacting us at contact@living167.com.

DATA STORAGE AND SECURITY

While we implement reasonable security measures to protect your data, no method of transmission or storage over the internet is 100% guaranteed to be secure. There is always some inherent risk involved when storing or sharing data online. Living 167 LLC (“Lydia Lane”) will take reasonable steps to safeguard your information, but we cannot be held responsible for any data loss, alteration, or unauthorized access that may occur despite our security measures.

We have put in place procedures to deal with any suspected personal data breach. In the event of a breach, we will notify you and any applicable regulatory authority where we are legally required to do so.

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

THIRD-PARTY SERVICES

Our content and services may utilize various third-party platforms and services. Each of these services operates under its own privacy policy. We encourage you to review their policies for more information.

a) Email Marketing

We use Drip to manage our email list, deliver free resources, and send marketing communications. When you opt in to our email list, your name and email address are stored and processed by Drip according to their privacy policy. Drip Privacy Policy: https://www.drip.com/privacy

b) Link-in-Bio Page

We use Beacons.ai to host our link-in-bio page, which may contain links to our email opt-in, social media profiles, Etsy shop, TikTok Shop, and future products. When you visit or interact with our Beacons.ai page, Beacons.ai may collect data according to their privacy policy. Beacons.ai Privacy Policy: https://beacons.ai/i/beacons-privacy-policy

c) E-Commerce Platforms

We sell physical products (including prayer jars, stickers, and other faith-based tools) through the following platforms:

Etsy — When you make a purchase through our Etsy shop, Etsy collects and processes your payment and order information according to their own privacy policy. We receive order details to fulfill your purchase but do not receive your payment information directly. Etsy Privacy Policy: https://www.etsy.com/legal/privacy/

TikTok Shop — We sell physical products through TikTok Shop. When you make a purchase through TikTok Shop, TikTok processes your payment information and shares order details with us to fulfill your purchase. TikTok Privacy Policy: https://www.tiktok.com/legal/privacy-policy

d) Payment Processing

Payments made through our Etsy shop and TikTok Shop are processed directly by those platforms and their associated payment processors (which may include Stripe, PayPal, Apple Pay, and others). We do not store your payment details on our servers. Please refer to the privacy policies of Etsy and TikTok Shop for details on payment processing.

e) Affiliate Programs

We may participate in the Amazon Influencers and/or Associates Program and other affiliate programs. When you click on an affiliate link and make a purchase, the merchant may share certain transaction information with us (such as the fact that a qualifying purchase was made) so we can earn a commission. We do not receive your personal payment information or specific purchase details. Amazon Privacy Notice: https://www.amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ

f) Analytics

We may use analytics tools such as Google Analytics, TikTok Analytics, Facebook/Meta Business Suite, Instagram Insights, and YouTube Analytics to gather information about content performance and audience engagement. These tools may collect anonymized data about your behavior, such as pages visited, time spent on content, and engagement metrics.

Google: https://policies.google.com/privacy TikTok: https://www.tiktok.com/legal/privacy-policy Instagram: https://help.instagram.com/155833707900388 YouTube: https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/ Facebook: https://www.facebook.com/privacy/policy/

g) Social Media Platforms

We maintain an active presence on the following social media platforms. When you interact with our content on these platforms, the respective platform collects data about your interactions according to their own privacy policies:

h) Direct Messaging Automation (Coming Soon)

We plan to use ManyChat to automate direct message (DM) communication on Instagram, Facebook, and TikTok. When you comment on one of our posts, send us a DM, or trigger an automated flow (for example, by using a keyword to request a free resource), ManyChat will process your message and social media username in order to respond and deliver the requested content. ManyChat may store your username and message history according to their privacy policy. We do not receive your private personal information beyond what you share in the conversation. ManyChat Privacy Policy: https://manychat.com/legal/privacy

i) Advertising and Marketing

We may use advertising tools from platforms such as TikTok, Instagram, Facebook (Meta), and Google to promote our content and products. This may involve:

  • Tracking pixels on our content that collect data about your interactions
  • Sharing anonymized or hashed data (such as email addresses) with advertising platforms for audience matching
  • Using retargeting features to show ads to people who have previously interacted with our content

Google: https://policies.google.com/privacy TikTok: https://www.tiktok.com/legal/privacy-policy Instagram: https://help.instagram.com/155833707900388 Facebook: https://www.facebook.com/privacy/policy/

j) Business Operations

We use Google Workspace (Gmail and Google Drive) for internal business administration, including responding to customer inquiries and storing business records. Google Privacy Policy: https://policies.google.com/privacy

k) Website Platform & Hosting

Our website is built on WordPress.org and hosted through Bluehost, with our domain registered through Namecheap. When you visit our website, Bluehost may collect technical data such as your IP address, browser type, and device information as part of standard web hosting operations. Our website may also use WordPress plugins that collect additional data — any such plugins will be covered under this Privacy Policy or updated accordingly.

Bluehost: https://www.newfold.com/privacy-center WordPress.org: https://wordpress.org/about/privacy/ Namecheap: https://www.namecheap.com/legal/general/privacy-policy/

l) Cookie Consent Management

We use CookieYes on our website to manage cookie consent in compliance with applicable privacy laws. When you visit our website, CookieYes displays a cookie consent banner that allows you to accept or decline non-essential cookies. CookieYes may collect data about your cookie preferences and consent status in order to remember your choices and ensure compliance. This data is used solely for consent management purposes and is not used for marketing or advertising. CookieYes Privacy Policy: https://www.cookieyes.com/privacy-policy/

m) WordPress Plugins

Our website uses the following plugins that may collect or process visitor data:

Yoast SEO: We use Yoast SEO to optimize our website for search engines. Yoast SEO does not collect personal visitor data directly but may influence how our pages are indexed and displayed in search results. Yoast SEO Privacy Policy: https://yoast.com/privacy-policy/

WPForms Lite: We use WPForms Lite to manage contact forms on our website. When you submit a contact form, WPForms collects the information you provide (such as your name and email address) and stores it in our WordPress database. This information is used solely to respond to your inquiry. WPForms Privacy Policy: https://wpforms.com/privacy-policy/

Akismet Anti-Spam: We use Akismet to protect our contact form from spam. When you submit a contact form, Akismet processes the submitted data (including your name, email address, and message) to determine whether it is spam. This data may be sent to Akismet’s servers for analysis. Akismet Privacy Policy: https://automattic.com/privacy/

Google Analytics for WordPress by MonsterInsights: We use MonsterInsights to connect our website to Google Analytics, which helps us understand how visitors interact with our site. MonsterInsights does not collect personal data itself but facilitates the collection of anonymized usage data through Google Analytics. IP addresses are anonymized by default. MonsterInsights Privacy Policy: https://www.monsterinsights.com/privacy-policy/

The Bluehost Plugin: We use the Bluehost Plugin to integrate our website with our Bluehost hosting account for performance, security, and update management. This plugin does not directly collect personal visitor data beyond what is collected by Bluehost as our hosting provider. Bluehost Privacy Policy: https://www.newfold.com/privacy-center

CookieYes: We use CookieYes to manage cookie consent on our website. CookieYes collects and stores your cookie preferences to ensure your choices are respected on future visits. This data is used solely for consent management purposes. CookieYes Privacy Policy: https://www.cookieyes.com/privacy-policy/

We may add, remove, or update plugins from time to time. This Privacy Policy will be updated accordingly to reflect any changes that affect how visitor data is collected or processed.

TESTIMONIALS AND USER-GENERATED CONTENT

When you provide feedback, comments, reviews, or other user-generated content about our content or products, you grant Living 167 LLC (“Lydia Lane”) permission to use this content in our marketing and promotional materials. This may include:

  • Displaying your testimonials on our website or social media
  • Sharing screenshots of your public comments from TikTok, Instagram, YouTube, or Facebook
  • Featuring your feedback in email marketing campaigns

When using your testimonials or user-generated content, we may include your first name and last initial, your social media username or handle (if publicly shared), or screenshots of your public comments or posts.

Public comments made on public social media platforms may be shared as they are publicly visible. If you do not wish for your comments or testimonials to be used in our marketing materials, or if you would like existing content removed, please contact us at contact@living167.com.

THIRD-PARTY LINKS

Our content and social media profiles may contain links to third-party websites, e-commerce storefronts, and other external platforms. Clicking on those links may allow those third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. When you leave our content or click an external link, we encourage you to read the privacy policy of every website you visit.

SENSITIVE DATA

We do not collect any sensitive personal data about you. Sensitive data includes details such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, or genetic and biometric data. We also do not collect any information about criminal convictions or offences.

DATA SHARING AND DISCLOSURE

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With service providers who help us operate our business and deliver our content (as outlined above)
  • With Drip to manage email communications and deliver free resources
  • With Etsy and TikTok Shop to fulfill physical product orders
  • With affiliate programs (such as Amazon Influencers or Associates) to track commissions
  • With Google Workspace (Gmail and Google Drive) for internal business communications and file storage
  • With Bluehost and WordPress.org for website hosting and operation
  • When displaying testimonials and user-generated content in marketing materials (with appropriate privacy protections)
  • When required by law or to protect our legal rights
  • In connection with a business transfer or acquisition
  • With your explicit consent

YOUR RIGHTS AND CHOICES

General Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal data (subject to certain limitations)
  • Portability: Request transfer of your data to another service
  • Objection: Object to certain types of data processing
  • Withdraw Consent: Withdraw consent for data processing where consent is the legal basis
  • Testimonial Removal: Request removal of your testimonials or user-generated content from our marketing materials

California Residents (CCPA/CPRA Rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: Request information about the categories and specific pieces of personal information we collect, use, disclose, and share
  • Right to Delete: Request deletion of your personal information (subject to certain exceptions)
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt-Out: Opt-out of the sharing of your personal information for targeted advertising
  • Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights

Important: We do not “sell” personal information in the traditional sense, but we may “share” information with advertising partners (such as TikTok, Instagram, Facebook, and Google) for targeted advertising purposes, which may be considered a “sale” under CCPA definitions. California residents can opt-out of this sharing by contacting us at contact@living167.com.

European Union/EEA Residents (GDPR Rights)

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

  • Lawful Basis: We process your data based on legitimate interests, contract performance, or consent
  • Right to Object: Object to processing based on legitimate interests
  • Right to Lodge a Complaint: If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the data protection authority in your country of residence. We would appreciate the opportunity to address your concerns first — please contact us at contact@living167.com with any questions or concerns.

Accuracy of Your Information

It is important that the personal data we hold about you is accurate and up to date. If your information changes at any time — such as your email address — please let us know by contacting us at contact@living167.com so we can update our records.

Email Communications

You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any of our emails, or by contacting us directly at contact@living167.com.

How to Exercise Your Rights

To exercise any of these rights, please contact us at contact@living167.com. We will respond to your request within the timeframes required by applicable law (typically 30 days for GDPR requests and 45 days for CCPA requests).

COOKIES AND TRACKING TECHNOLOGIES

Our website and the third-party platforms we use may employ cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Deliver personalized content and advertisements
  • Track affiliate link clicks and conversions
  • Enable social media features and advertising pixels (TikTok, Instagram, Facebook, Google)

You can control cookie settings through your browser preferences or through the cookie consent banner on our website managed by CookieYes. However, disabling certain cookies may affect functionality and your ability to access certain content.

CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a child under 18, please contact us immediately at contact@living167.com so we can delete such information.

INTERNATIONAL DATA TRANSFERS AND LEGAL BASIS

International Transfers

If you are located outside of the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our service providers (including Drip, Etsy, TikTok, Google, and social media platforms) are located. By using our services, you consent to this transfer.

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

  • Consent: When you opt in to our email list or request a free resource
  • Contract Performance: To fulfill orders placed through our Etsy shop or TikTok Shop
  • Legitimate Interests: To improve our content, prevent fraud, conduct marketing, and manage affiliate relationships
  • Legal Obligation: To comply with applicable laws and regulations

DATA RETENTION

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specific retention periods include:

  • Email Subscriber Information: Retained while you are subscribed, and for up to 2 years of inactivity before deletion
  • Marketing Communications Records: Until you unsubscribe or for 2 years of inactivity
  • Contact Form Submissions (WPForms): Retained for 3 years after submission, then deleted
  • Akismet Spam Filter Data: Retained by Akismet for up to 15 days, then automatically deleted by their systems
  • Purchase / Order Records (from Etsy and TikTok Shop): Retained for at least 7 years for tax and accounting purposes
  • Affiliate Transaction Data: Retained for up to 7 years for tax and commission tracking purposes
  • Support Communications: Retained for 3 years after resolution
  • Testimonials and User-Generated Content: Retained indefinitely unless you request removal
  • Website Analytics: Anonymized after 26 months (Google Analytics default)
  • Cookie Consent Records (CookieYes): Retained for 1 year, then refreshed upon your next visit

EU/EEA and California residents may request deletion of their personal data at any time, subject to certain legal exceptions. When we no longer need your personal data, we will securely delete or anonymize it.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, new platforms or services we use, or applicable laws. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Updating the “Last Updated” date at the top of this policy
  • Sending an email notification for significant changes (if you have provided your email address)

Your continued use of our services after any changes constitutes acceptance of the updated policy.

CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: contact@living167.com

For specific requests, please use the following subject lines:

  • California Privacy Request — for CCPA requests
  • GDPR Request — for EU/EEA privacy requests
  • Testimonial Removal Request — to remove your content from our marketing materials
  • Privacy Request — for all other privacy inquiries

Response Times

  • General inquiries: Within 10 business days
  • GDPR requests: Within 30 days (may be extended to 60 days for complex requests)
  • CCPA requests: Within 45 days (may be extended to 90 days for complex requests)
  • Testimonial removal requests: Within 10 business days

To protect your privacy, we may need to verify your identity before responding to certain requests. We may ask for additional information to confirm your identity and your right to access the requested information.

This Privacy Policy is effective as of April 23, 2026 and applies to all information collected by Living 167 LLC (“Lydia Lane”).